Clip Interactive announced the expansion of their partnership with Salem Communications to create custom mobile apps for 15 stations in five markets around the country, including Portland, Seattle, Minneapolis, San Antonio and Atlanta.
Salem initially implemented Clip Radio-powered apps for their four Portland stations in 2013. Salem was pleased with the results in Portland with listener engagement, conversion rates and revenue potential and therefore is expanding to additional cities.
“Clip Interactive has been an important partner of Salem Communications in our efforts to elevate our radio programming for both advertisers and listeners,” said Rodney Whitaker, Director of Digital Media, Salem Communications. “As more of our stations implement Clip Interactive’s technology, we can better engage our listeners across the country while better measuring the effectiveness of our advertisers’ campaigns and providing real ROI.”
With Clip Interactive’s technology, these apps now enable users to access a live feed of what’s playing and browse the content aired in the past hour. Users can also interact with what they hear by rating the music, entering contents, accessing special offers and more.
“By expanding our relationship with Salem Communications, we will be able to further demonstrate Clip Interactive’s efficacy across a variety of markets,” said Bill Freund, Chief Revenue Officer, Clip Interactive. “Now even more Salem stations can provide listeners with unprecedented access to the excellent radio content already available. We are look forward to proving with Salem that interactive radio is a game changer.”