Clip Interactive announced its partnership with Cumulus Media to launch interactive broadcast radio on their Indianapolis stations using the Clip Radio mobile app technology. The participating stations, WFMS 95.5 The Country Station, 104.5 WJJK Classic Hits and Indy’s i94 – 90’s to NOW launched their interactive apps.
The Clip Radio-powered apps, enable users to see and interact with what they hear on each station’s broadcasts. Radio content is featured in the app’s station feed; enabling listeners to interact with anything related to the broadcast that they may have missed over the past hour.
“We are excited to work with Clip Radio, bringing interactive radio to Indianapolis. We look forward to creating a positive effect on listener engagement and providing solid interaction and conversion metrics to our advertisers,” said J.T. Batson, Chief Revenue Officer at Cumulus Media.
“We are thrilled to work with Cumulus, launching our proven technology with their Indianapolis stations. Like our Alpha and Salem partnerships in Portland, the Cumulus stations can now offer the fully interactive radio experience their listeners want, create significant new revenue from these new advertiser capabilities and provide the business results that advertisers demand,” said Bill Freund, Chief Revenue Office for Clip Interactive.
Clip Interactive is a Boulder, Colorado, technology company founded in 2012. The company’s mission is to provide interactive radio to the masses in order to bring more listeners to stations and provide new services to listeners, advertisers, labels and station owners through both stand-alone apps for individual stations as well as the Clip Radio app, which aggregates all stations.