Univision’s second annual primetime special “Intimamente… Compartiendo Entre Amigas” (Intimately…Sharing Among Friends), hosted by Univision personality Giselle Blondet, will air on 4/30, at 7:00 p.m. ET/PT. It’s part of a cross-platform content initiative via OMD and OMD Latino and co-developed with The Clorox Company echoing themes that are most relevant to Latina women today.
Based on insights that much of what a Hispanic woman knows about running her home is learned from her family and social network, “Compartiendo Entre Amigas” establishes a stage where women can share and discuss stories that help improve their everyday lives.
It includes branded segments on Univision’s “Despierta América (Wake-Up America), a dedicated site on Univision.com with monthly online and mobile polling events, an online video upload contest, as well as vignettes on Univision Radio. Consistent with the mission of The Clorox Company, the initiative will help “make everyday life better, every day.” Clorox Regular-Bleach and Pine-Sol Cleaners are the primary products integrated into content.
Clorox is also featured in branded promos running on the Univision Network to drive participation to all platforms. A wide assortment of fixed and rotational co-branded media is being targeted throughout Univision.com encouraging users to continually visit the site for info.