Clorox, Wal-Mart team with Telemundo on "Dame Chocolate"


When the character Julia in Telemundo's hit telenovela "Dame Chocolate," needs to buy baby supplies in tonight's episode, she will head out – without missing a beat – to her nearest Wal-Mart store. It's part of a partnership between Clorox and Wal-Mart giving the retailer a featured role in "Dame Chocolate," the first venture by Clorox into branded entertainment in the Hispanic market.

In addition to the episode filmed at a Wal-Mart store in Miami, the partnership will include in-store merchandising and other "Dame"-themed related activities in-store and online.

"Dame Chocolate," an original production out of Telemundo Studios in FL, began airing in March and featured the return of actor and singer/songwriter Carlos Ponce to the small screen. It follows the adventures of a young woman caught between two irresistible forces: love and chocolate. When her uncle – the Chocolate King – dies, she learns she is the only one left with the secret to the chocolate recipe that earned him his empire and his millions. "Dame Chocolate" originally was scheduled for 120 episodes and has been extended to 130 episodes.