Cox Media Group Tulsa Radio’s KJSR Rock 103.3 has morphed, mostly in name only, to add more Classic Rock than ever in the mix and less Active Rock picks. The new 103.3 FM The Eagle better reflects the core Adult 25-54 demo, says the station: “The New Eagle 103.3 also reflects a better match of Tulsa’s population and will give listeners what they say they want – more classic rock.”
“Our team has created an amazing sounding station that our listeners and advertisers have been telling us was missing from the Tulsa dial,” said CMG Tulsa Radio VP and Market Manager Gene Vidler. “This station will quickly become a core part of the Tulsa community. The excitement surrounding the launch of The Eagle 103.3 has been fantastic, and I am extremely happy that we now get to share this great product with all of Tulsa and Green Country.”
Rock 103.3 has been on air since October 2012. Vidler said that every research project the station has conducted over the last year and a half has demanded more and better classic rock.
The Billy Madison Morning Show has been dropped too.
“No one in Tulsa has offered the listeners the classic rock that they want to hear until now,” he added. “And The Eagle 103.3 is here to fill the classic rock void.”