In a big win for AI technology firm Veritone, one of the nation’s leading owners of AM and FM radio stations has selected the company’s aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets.
The agreement signed by Cox Media Group (CMG) for its radio stations gives them full access to the applications, which are designed to provide Artificial Intelligence-powered analytics and insights for both its local direct-sales teams and its national advertising partners.
Additionally, the CMG Radio content team can leverage the Veritone Discovery application to generate insights more efficiently and choose which on-air content should be extended to digital mediums such as social media.
CMG Radio VP/Audience and Content Tim Clarke noted that his company’s content teams are “excited to leverage the tool to automate tedious processes and assist with content tracking, discovery, and archiving.”
Veritone President Ryan Steelberg added, “As advertising has become more data-driven, it has become ROI-driven. That means advertisers expect to see concrete evidence that it’s working. Now Cox Media Group sales reps can supply that evidence quickly, accurately, and with far less effort than it used to take.”