NBC Universal’s CNBC and The New York Times announced an agreement to share content on their websites. Effective yesterday, CNBC video is available on NYTimes.com and some Times articles are being posted on CNBC.com. The new content-sharing deal expands on an existing relationship between the Times and NBC Uni, whereby both NBC and MSNBC have a web content-sharing arrangement with the newspaper.
TVBR observation: The companies deny that this partnership was prompted by Rupert Murdoch’s News Corporation acquiring the Wall Street Journal and launching Fox Business Channel. By an amazing coincidence, this agreement just happens to team up the chief competitor to Murdoch’s national newspaper with the chief competitor to his cable business channel. But nobody at either place actually thought about that in putting this deal together. Sure, we believe that. And we also believe in the Tooth Fairy.