CNBC launches app


CNBCThe new CNBC App for the iPhone, iPad and iPod touch is part of NBCUniversal’s TV Everywhere roll-out with MVPDs. The free, first generation app features live streaming of all CNBC programming including Squawk Box, Squawk on the Street, Fast Money and Mad Money w/Jim Cramer and more. It also provides a programming schedule as well on demand content.

Viewers can access CNBC programming through PCs, mobile devices, tablets and as well as through the apps and websites of participating TV Everywhere MVPDs including AT&T U-verse TV, Cablevision’s Optimum TV, Charter, Comcast’s Xfinity TV, DISH, Mediacom, Suddenlink, Verizon FiOS and Wide Open West (WOW). The network expects to add other MVPDs in the coming weeks.

“Having access to CNBC’s live business news programming across devices is critically important for our audience of decision makers, serious investors and affluent consumers,” said Kevin Krim, SVP/GM, CNBC Digital. “Now, with the CNBC App, all of our financial news, information and news-making interviews can travel with our audience in real-time as they move through their day.”

For authenticated subscribers of participating cable, satellite and telco services, CNBC’s new app offers live, real-time streaming of its Business Day (M-F, 4 am -8 pm ET) programming.  Subscribers also have access to complete on demand episodes of Mad Money w/Jim Cramer, The Suze Orman Show and CNBC Prime programs including The Profit, The Car Chasers and American Greed.

In the coming months, CNBC says it will roll-out a “Flip Forward” feature that will allow for both instant replay and jump-back ability on desktop to return to the start of a live program, enabling viewers to access the business news and information they need when they want it. Additionally, a Pop-out video player will be introduced soon, which will allow users to choose their own frame size and position when viewing live programming on desktop.