In 1997, CNN en Español broke news with the largest at-launch subscriber base in the history of the Latin American industry. The network quickly set the standard for credible, timely and relevant news and is routinely named in research studies as the region’s top news network on pay television.
Today CNN en Español revolutionizes Spanish-language news again, announcing the most comprehensive channel reface in its history. Starting November 22, CNN en Español will begin rolling out a slate of new programs and a completely redesigned branding package including a new logo, tagline, music and marketing campaign. The network is also making significant investments in technology, and will unveil a Miami-based production hub and state-of-the-art studio in Atlanta.
These changes will debut in several phases over the next year and are designed to evolve the way viewers engage with their world, providing them with all the news, information and actuality they need to stay informed and make smart decisions to secure their futures.
“This is an exciting, defining time for the network, and I am confident that the changes we are announcing today will both build on our past achievements and best position CNN en Español for an even brighter future,” said Cynthia Hudson, Senior Vice President and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S.
“We have a long tradition of success in Latin America and are taking steps to maintain our leadership position. In addition, we are surrounded by opportunity in the U.S. and are working to assure we are best positioned to seize upon these opportunities.”
LOGO AND TAGLINE
CNN en Español keeps the channel’s iconic red logotype, but will now include a tilde over the two “N’s.” This device suggests movement, the dynamic nature of news, and a reference to the language that unites our viewers.
The new tagline, Vive la noticia (“Live the News”), speaks to the relevance of CNN en Español in the lives of our viewers. The channel not only delivers credible coverage of top news stories, we also inform beyond the top headlines, with compelling programs that you can’t miss if you want to be truly informed. We engage them with useful information and compelling storytelling, and make them a part of it all through social media and participation as citizen journalists via iReport.
NEW PROGRAMMING: PHASE 1
Three of CNN en Español’s most popular programs will be extended to an hour, including Directo USA, Encuentro and Panorama Mundial. New shows include:
Destination programming for women
Women today are looking for news programming that is as complete, complex and ever-changing as they are. NotiMujer will explore everything from career and financial management and family issues to health, home décor, fashion and how to live every day to the fullest.
Captivating characters and compelling stories
Powerful, sometimes provocative storytelling from around the globe fuel this new long-form programming franchise. Documentales showcases the very best of CNN journalism to open our eyes to issues that are at times disturbing but always captivating.
The daily dish on all the celebs and stars
Co-hosted from star-studded Los Angeles and Miami, Showbiz is a virtual roundtable discussion where we will report and debate the biggest, most talked about and most controversial celebrity entertainment news stories breaking every day. We will also engage viewers with a revealing look at the trending topic of the day and feature a ticker tracking breaking celebrity news stories.
Headlines and headliners from across the E.U.
Europa Hoy opens a window on the region, with an emphasis on European events driving the global conversation. From the latest announcements and accords to breaking financial news, viewers will be in the know on the most relevant stories of the day from across the E.U.
Choque de Opiniones
Choque de Opiniones brings together opposing viewpoints regarding key current events. Step into the crossfire as our weekly guests spar in dynamic discussions that are both informative and interesting.
A comprehensive look at markets, business trends and personal finance
CNN en Español’s award-winning team of business journalists join forces to present the one-hour Spanish-language financial newscast of record. From the latest market developments to how to manage your personal portfolio, CNN Dinero gives viewers the edge they need to stay ahead in today’s competitive world.
STUDIOS AND TECHNOLOGY
Construction is already under way on two cutting-edge control rooms in CNN en Español’s Atlanta hub, and plans include an additional news studio at CNN Center. The upgrades will allow the network to remain technically innovative for years to come.
CNN en Español will open a full-service Miami-based production center by the end of 2010, which will serve as a newsgathering center as well as a studio for the network’s programming. The production center will complement CNN’s bureau in Plantation, FL, with specific Spanish-language focus, similar to the news organization’s arrangements in its Los Angeles, New York and Washington D.C. bureaus.
CNN en Español, CNN’s independently produced 24-hour network in Spanish, is currently available in 25 million cable and DTH households throughout Latin America, and more than 4 million households across the United States. The network provides continuous news coverage of major world events, live breaking coverage supported by in-depth analysis, worldwide business and financial news, global weather updates, sports and feature programming on such topics as health, technology and entertainment.
(Source: CNN en Español)