The lone 24-hour Spanish-language news network serving U.S. Hispanics will now have ratings data to share with clients and advertisers, thanks to a newly forged deal finalized Thursday (3/29) with Nielsen.
Now, CNN en Español will be receiving daily national TV measurement, expanding its relationship with the dominant audience measurement services provider.
Specifically, the network will be able to leverage Nielsen data (C3/C7) during this year’s upfront season, which has already started for many networks in lieu of the traditional mid-May parade of presentations to advertisers and marketers in midtown Manhattan.
“As a leader in Spanish-language news content we need to have a broad understanding of the U.S. Hispanic populations viewing habits and media consumption trends,” said veteran Hispanic TV executive Cynthia Hudson, SVP/GM of CNN en Español and SVP/Hispanic Strategy for CNN in the U.S. “We are excited about our expanded relationship with Nielsen and look forward to unlocking the full potential of our content.”
Peter Bradbury, Managing Director for Nielsen National Client Solutions, said, “Hispanic consumption is a driving force of our domestic economy. It’s critically important that networks have a clear understanding of how this important constituency satisfies their need for relevant news. Access to accurate, actionable and independent data will be an important tool to help CNN en Español fully understand the marketplace’s evolving dynamics. As the media and advertising landscape becomes increasingly fragmented, Nielsen will continue to work with all of our clients to ensure we offer meaningful solutions that demonstrate the reach of their audience to deliver greater results to their advertisers.”