CNN launches international news app


Following the launch of CNN’s app for the iPhone and iPod touch in the US last year, CNN now offers an international version of on the App Store. Available free of charge to users outside of the U.S., the international version of the CNN App is purpose-built and designed to provide a visually-driven news experience for iPhone and iPod touch users who demand accessibility and convenience.

“CNN’s new app will offer our international audience a fantastic mobile experience for iPhone and iPod touch, delivering unique features and a user-friendly design,” said Louis Gump, vice president of Mobile at CNN. “Simply put, this is CNN’s world-class news in a world-class app. CNN is completely dedicated to meeting the needs of consumers and this app is an important contribution to that effort.”

Maximizing the features of iOS 4, the CNN App features push notification; regionalization and personalization tools; and more. The CNN app showcases important global news through text, video and photos, and also includes user-generated content capture and upload functionality through iReport, CNN’s user-generated news community.

 CNN App Features include:
* “My CNN” Personalization
* Ability to “follow” a story or topic: As CNN publishes new stories and developments related to topics designated by the user, the app will automatically * “Saved” content functionality gives users access to text stories that interest them anytime, anywhere – even when they’re offline.
* Regionally-targeted news based on the user’s selection of content from Africa, Asia, Europe, Latin America or the Middle East.
* Video on-demand – The App provides access to an extensive selection of on-demand video clips across many categories, including World, Most Popular, Sport, Business, U.S., Entertainment, Tech and CNN en Español.

Launch advertiser Suzlon, a leading wind power company, will be featured in the international CNN App with banner ads.