Coca-Cola North America a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming. The sponsorship deal began 1/1 and highlights numerous brands from Coca-Cola’s portfolio of beverages through a variety of integration channels.
Coca-Cola and ExerciseTV will co-create original programming and integrate beverage brand messages and product attributes. Additionally, customized brand message integration, product placement, and signage will be featured on existing ExerciseTV original and non-original programming. Additional elements include exclusive content for MyCokeRewards.com.
ExerciseTV offers access to the world’s leading fitness videos/DVD’s 24 hours a day, seven days a week via VOD platform offered with Comcast, Time Warner Cable, Cox Communications and online at excercisetv.tv.