Coca-Cola pacts with BET for "106 & PARK" promo


Throughout the summer, teens can “Open Happiness” and win music-related prizes via Coca-Cola’s under-the-cap contest. It is estimated that every two minutes someone will win a prize, including concert tickets and music downloads. 10 people will receive the grand prize–a trip to NYC to attend a live studio taping of 106 & PARK.

As part of the partnership with BET, Coke will be the sole sponsor of “106 & PARK’s Wild Out Wednesdays” through 8/25. Participation will be encouraged via on-air mentions, on-set branding, an online Coca-Cola photo gallery and exclusive video content showing behind-the-scenes footage of the show every Thursday on

Coca-Cola is also the featured sponsor of this year’s “Viewers’ Choice Award” at the “BET Awards,” 6/26. Viewers can vote for their favorite nominated artist by logging onto, where they will be directed to Coca-Cola’s for the chance to win additional prizes.