What’s your formula? That’s the question Coca-Cola is asking as it launches its summer program celebrating African American teens’ passion for self-expression and connectivity. Coca-Cola is partnering with one of Black Entertainment Television’s (BET) music series 106 & Park — to bring the program to life.
Beginning now and running for 13 weeks, teens tuning in to watch 106 & Park will be asked “What’s Your Formula?” Teens will be encouraged to submit video entries to www.bet.com/mycokerewards describing their “formula”…in other words, how they express themselves and what makes them unique. The winning entry will receive a trip to visit the set of 106 & Park in New York City. To complement the promotion, Coca-Cola is also hosting the Studio Red Room during 106 & Park’s weekly talent show “Wild-Out Wednesday.” Interviews and unique content from the show will be featured on www.bet.com/mycokerewards, giving teens behind-the-scenes exclusive access to the program.