Coca-Cola Partners with BET this Summer


What’s your formula? That’s the question Coca-Cola is asking as it launches its summer program celebrating African American teens’ passion for self-expression and connectivity. Coca-Cola is partnering with one of Black Entertainment Television’s (BET) music series 106 & Park — to bring the program to life.

Beginning now and running for 13 weeks, teens tuning in to watch 106 & Park will be asked “What’s Your Formula?” Teens will be encouraged to submit video entries to describing their “formula”…in other words, how they express themselves and what makes them unique. The winning entry will receive a trip to visit the set of 106 & Park in New York City. To complement the promotion, Coca-Cola is also hosting the Studio Red Room during 106 & Park’s weekly talent show “Wild-Out Wednesday.” Interviews and unique content from the show will be featured on, giving teens behind-the-scenes exclusive access to the program.