Coca-Cola sponsoring 2007 Essence Music Festival


Coca-Cola announced today that it will celebrate the New Orleans homecoming of the 2007 Essence Music Festival Presented by Coca-Cola with the help of Comedian/actor Steve Harvey of the Steve Harvey Morning Show, actor/choreographer Darrin Henson and R&B starlets Cherish (400 artists will be there, in total). Harvey broadcasts live from the Coca-Cola Booth yesterday and today, from 5am to 9am.

The events and activities, running from 7/3-7/7 include "Breakfast with Steve Harvey" at the Coca-Cola Booth; messages of education and empowerment at the Youth Outreach Program; the "Refreshing Faces of Essence" will be chosen from photographs taken of women at the Coca-Cola booth; aspiring "cover girls" can sign up throughout the week for a chance to meet Essence's editor-in-chief, Angela Burt-Murray. Stomp the Yard star Darrin Henson will show off his latest and greatest moves during Coca-Cola Hip-Hop dance class today and tomorrow from 1:30pm to 2:30pm.

The Coca-Cola Super Lounge features American Idol's Ruben Studdard, Common, Kenny Lattimore & Chante Moore, Rahsaan Patterson and MC Lyte and more.