Coldwell Banker Real Estate announced a bold initiative to bring home buyers and sellers together and help jump-start the U.S. real estate market. Starting on 10/10, the real estate brand will kick-off its first-ever national “10-Day Sales Event” – during which participating home sellers from will reduce the listing prices of their homes by up to 10%. The Coldwell Banker event will run nationally through October 19.
Sellers participating in the event will have added promotional power from the Coldwell Banker brand behind their listing. Those sellers’ listings will be specially promoted through national and local radio, print and Web advertising. The brand’s flagship Web site coldwellbanker.com will feature participating listings. Home sellers will have the option to maintain the reduced listing price for their properties following the 10-Day Sales Event.