College students embrace mobile journaling


OLYMPUS DIGITAL CAMERAWe all know people between the ages of 18 and 24 are not the most cooperative group when it comes to participating in research. Their media consumption, however, is very important to us — if we are to understand fully the dynamics of digital behavior in this transitional age. The senior management at Raycom Media – where I head research – commissioned a special study specifically designed for the involvement of this elusive young demographic, and the results were presented at the Local Measurement Mini Summit hosted by the Council for Research Excellence (CRE) last October.

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