Colonial Life Goes 'One On One' With ESPN

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Colonial Life announced a new partnership with ESPN that involves the sole sponsorship for the "One-on-One" match-up analysis to run during ABC’s college basketball game of the week each Saturday for the remainder of the regular NCAA season.


From January 26 through mid-March, Colonial Life will sponsor the in-game "One-on-One" feature, a match-up analysis of player and team statistics that gives viewers insight into which opponent has the edge. The campaign uses the in-game "one-on-one" feature along with advertising on ESPN, ESPN2 and ABC network television to reinforce the company’s recent rebranding efforts.

To complement the "one-on-one" vignette, the 30-second creative focuses on the role of the Colonial Life benefits representative and showcases how important he or she is in the benefits counseling process.