RBR+TVBR INFOCUS
Ninety minutes to the south of the Buffalo-Niagara International Airport, via U.S. Highway 219, is one of the smallest Nielsen Audio markets in the U.S. — Olean, N.Y.
Officially a part of the Buffalo television market, Olean and nearby Bradford, Pa., comprise a market that stands on its own due to terrain and distance. Among the companies actively competing in Olean are Bruce Mittman and Jim Leven’s Community Broadcasters and the Jeff Andrulonis-led Colonial Media + Entertainment.
Mittman and Leven will now be positioning their Olean stations against a new competitor.