Comb and Rake: Radio’s Perfect On-Air Sales Pair


Whether it’s getting rid of fallen leaves or treating your hair with the utmost care, brands are taking to radio to get their message across to consumers — and their sales revving in the right direction.

Lowe’s and L’Oreal are among the top advertisers using national radio spots to reach audiences, the latest Media Monitors Spot Ten Radio report indicates.

Both brands saw upticks in spot play count for the week ending March 18.

Also still big is online job seeker site, while a new effort from the Discover credit card puts the brand back in the Spot Ten.