Comcast Corporation and Time Warner Inc. announced signing of a long-term agreement that provides Comcast digital cable customers with access to an unprecedented amount of content from Time Warner’s Turner Broadcasting System networks, including TNT, TBS, CNN, HLN, truTV, Turner Classic Movies, Cartoon Network and Adult Swim.
The new shows and movies will appear shortly after initial airing for Comcast’s customers, at no additional cost, on multiple platforms: www.XfinityTV.com, Comcast’s On Demand service, applicable Turner Web Sites and Xfinity and Turner branded iPad, iPhone and Android-based tablet and phone applications. There are also plans for live streaming later this year.
The Turner content on Xfinity platforms is expected to accrue to Nielsen C3 ratings across TV and the Internet starting in mid-2011, the joint announcement stated, and eventually to phone and tablet devices.
“When we first announced the TV Everywhere initiative with Comcast and Brian Roberts 18 months ago, it was an untested idea facing technical doubts and competitive pressures — but already more than 50 million consumers can experience some form of it from a wide range of content providers and distributors,” said Time Warner CEO Jeffrey Bewkes.
“This multi-year agreement with Time Warner is a significant next step in our vision to deliver more content to our customers on any device, at anytime and anywhere,” said Comcast CEO Brian Roberts.
The agreement is being hailed as a major step in the TV Everywhere strategy supported by Comcast, Time Warner and other leading content and distribution companies.