A new, annual cross-industry report has been released from Comcast Advertising, and its aim is to provide “a unique view” into the current viewer landscape and mesh it with that of media buyers and ad sellers.
The result? “The Comcast Advertising Report 2022: Actionable Insights for the Modern TV
Advertiser.” It’s intriguing data provided by the advertising division of Comcast Cable — ad sales arm Effectv and media and technology entity FreeWheel.
