SundaySky, a personalized video ad delivery provider whose Smart Video service is customized and updated for each viewer, has raised $20 million in new Series C funding. The round was led by Comcast Ventures, with participation from new investors Liberty Global Ventures and Vintage Investment Partners, as well as existing backers Carmel Ventures, Globespan Capital Partners, and Norwest Venture Partners. Comcast Ventures managing director Andrew Cleland will be joining SundaySky’s board of directors, reports TechCrunch.
Comcast (along with other telecom companies) is a SundaySky customer; however, they emphasized in the story that since the investment comes from the company’s venture arm, it’s financial, not strategic.
SundaySky has now raised a total of $40 million in funding. Smart Video, its main offering, generates videos in real time that combine branded content created in advance by SundaySky with data such as personalized account info and up-to-date product pricing. The company says it can support the creation of hundreds of thousands of Smart Videos each day, with each video generated in a few seconds. The platform also tracks the performance of each video and tries to improve the campaign based on that data. Customers include AT&T, Office Depot, and Allstate. SundaySky says it has delivered 140 million views since it launched in October 2011. The company claims revenue tripled in 2012 and that it expects revenue to grow a similar amount this year.