It will open a Spanish-language Center of Excellence in Miramar, Florida (Miami-Ft. Lauderdale) in May and employ more than 300 customer account execs exclusively dedicated to handling sales calls from Spanish-speaking consumers across the country.
According to the 2010 U.S. Census results, the Hispanic population in the US has surpassed 50 million. Comcast has dramatically increased the amount of Spanish-language programming on TV, On Demand and online (XfinityTV.com/latinotv) with the launch of Xfinity TV in Spanish. It also launched a Spanish version of SmartZone Communications Center, an online destination where customers can access and control their email, voice mail, address book and calendar as well as program their DVR.
Comcast is currently accepting applications for the new jobs at comcast.com/careers. To fill these roles, the company is looking for individuals who are bilingual in Spanish and English, and who have at least one to two years of sales experience.
The move was applauded by leaders in the state of Florida and the Hispanic community.
“As Governor, I am working to make Florida the No. 1 place for job creation so that successful companies like Comcast will grow and expand in our state,” said Florida Governor Rick Scott. “The diversity of our people and our commitment to giving Florida’s business environment a competitive edge over other states will increase economic opportunities for all Floridians. I applaud Comcast for their investment in Florida’s Spanish-language communities by creating this new call center in Miramar.”
“Throughout the years, Comcast has demonstrated a strong commitment to the Hispanic community, and once again it is taking its commitment to the next level by opening a 300-person Center of Excellence specifically designed to serve Spanish-speaking consumers,” said Javier Palomarez, President and CEO of the US Hispanic Chamber of Commerce. “Comcast stands out in the business community for its understanding of the Hispanic population and should be applauded for this investment.”