In another move designed to grease the wheels for acceptance of its plan to acquire a big chunk of NBC Universal, Comcast has pledged to add somebody of Hispanic origin to its board of directors within two years of closing on the transaction.
The companies involved in the merger also pledged to increase diversity among its workforce and in its cable channel offerings.
The agreement also calls for the formation of an in-house Hispanic Advisory Council to monitor Comcast/NBCU’s diversity practices on a number of different levels.
The pledges came as part of an agreement with various Hispanic interest groups, including Hispanic Association for Corporate Responsibility, the National Council of La Raza, and the National Hispanic Media Coalition.
A spot on the Comcast board is worth about $300K annually.