No-contract, pay-as-you-go services have long been popular options in the wireless telecommunications arena, with MetroPCS, Cricket Wireless, Virgin Mobile, Straight Talk and Boost Mobile each fighting for market share among value-minded consumers.
The options have been additive, rather than competitive, for major wireless carriers Sprint, AT&T, Verizon, T-Mobile and U.S. Cellular.
Now, Comcast is set to bring the pay-as-you-go option to home internet and cable services.