American Greetings Corporation announced a licensing partnership with Comedy Central "that will bring the characters, antics and signature humor from some of the network’s most popular shows to the greeting card aisle." The first products to launch include a line of seven "South Park" birthday and anytime cards. In addition to "South Park", the partnership also includes licenses for other Comedy Central shows, including "Reno 911!," "The Sarah Silverman Program," "Mind of Mencia" and "Lil’ Bush."
"We take our funny card business very seriously because we recognize that many people connect with others through humor. Our partnership with Comedy Central is yet another example of our commitment to truly understand what consumers find funny so that we can be sure our products deliver on that," said Michael Brown, Vice President of Licensing for American Greetings.
TVBR/RBR observation: Just how irreverent will they dare to be? We’re waiting to see if they come out with Christmas cards based on Silverman’s video with Santa titled "Give the Jew girl toys."
