Comedy Central and Live Nation announced the launch of “Comedy Central’s House of Comedy Live from House of Blues,” a monthly Comedy Central-branded stand-up showcase in House of Blues venues nationwide. Comedy Central will also tape two one-hour stand-up specials from House of Blues venues with the first special being taped in Boston on 4/16.
As part of the deal Comedy Central will be integrated throughout the House of Blues venues including on and off stage, show marketing and press, as well as within the retail shops. In addition, the network will offer its advertisers similar inclusion as the official sponsors of the series.
Comedy Central’s Live Entertainment division commenced in 2003 and partnered with Live Nation Entertainment for its first tour together, “Comedy Central LIVE Starring Lewis Black and Dave Attell” with special guest Mitch Hedberg. Since then, the successful live comedy partnership has produced tours for stand-up comedians such as Mike Birbiglia, Drew Carey, Dave Chappelle, Stephen Lynch, Demetri Martin, Carlos Mencia and Wanda Sykes. The network’s latest tour starring Gabriel Iglesias kicked off in January.
The network will also create a dedicated site for the campaign on Jokes.com. The site will feature performance info for upcoming shows and allow visitors to order tickets online.