“Finally, there will be intelligence that independent broadcasters can use to properly measure performance,” said Ron Stone, Founder/President and Executive Director of the Independent Broadcasters Association (IBA). “We see a lot of information about the industry, but typically it only speaks to larger public companies and it is difficult to use it in a meaningful way for local operations.”
That’s why the IBA is conducting a financial analysis of independent broadcaster operations.
Adams Radio Group, the company Ron Stone leads, has moved its national rep partnership to the newly created IBA Radio Sales. Why, and what advantages might other independent broadcast groups have in taking his lead? That’s just one of many questions asked by RBR+TVBR Editor-in-Chief Adam R Jacobson in this special extended InFOCUS Podcast. LISTEN HERE