Spot Repetition: A Good Thing, Until It Turns Bad?


The 2019 Volvo XC90 is the most awarded luxury SUV of the century … 

That’s what we hear every single time we want to listen to a radio station’s audio stream on the TuneIn Radio app.

It’s annoying. It’s beyond repetitive. It’s irrelevant, as we have no desire to purchase a Volvo.

But … we remember it. We can’t remember any of the brands or businesses that had commercials on any of the radio stations we listened to across the Thanksgiving Day holiday weekend.

And that’s a huge problem for radio.

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