Companies ally to bring auctions to television


ValCom Inc. will be doing the producing and the trio of program channels will be providing the platform for a series called “On the Block,” which brings the opportunity to participate in live auctions to about 80M homes.
The networks are R&R TV, My Family TV and Direct Shopping Network.

The first offering will be called “ART on the BLOCK,” pegged for 9/8/19 and the second is “REAL ESTATE on the BLOCK,” on the schedule for 9/11/10. Each auction will run from 10AM-1PM eastern.

The parties note that an earlier 8/7/10 real estate auction resulted in over 40 home sales.

“I am really looking forward to developing and producing these special events with R&R TV. The first auction I did with R&R proved to me that the audience is there and demonstrated that people will spend millions of dollars in this market for a bargain,” said ValCom President/CEO Vince Vellardita.