It has been a punishing week for Comscore stock, and Thursday didn’t bring any relief to the audience measurement company’s Wall Street woes. At the Closing Bell, shares were down 2.3% — bringing the company ever-closer to a new five-year low.
The dip to $13.65 per share was seen even as Comscore released new advanced segmentation data for digital audiences in Canada.
Volume was 356,277 shares; average volume is 210,887 shares.
In immediate after-hours trading, Comscore gained back 13 cents, to move to $13.78.
Comscore dipped to $13.19 on December 24 but rallied to $23.22 in late February.
That’s when the bottom fell out of Comscore stock, with an acceleration seen this week following the exit of its CEO and President late Sunday.
Absent December’s meltdown, Comscore shares are at their lowest price levels in 6 1/2 years.