Comscore, SMI, Launch First eCPM Metric For Linear TV Ad Spend


Comscore is partnering with Standard Media Index, known for its media spend and pricing data, to offer what it’s calling the industry‚Äôs first advanced eCPM metric for linear TV advertising.

The product is available through the Comscore eCPM module hosted on the HiveMensio  platform.

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