Nine weeks ago this Sunday, comScore entered uncharted waters.
It called them “enhancements to its board of directors and senior management team” to enable its next phase of growth.”
Investors read through this PR language loud and clear: A C-Suite shakeup resulted in the March 31 departure of CEO Bryan Wiener, just hours after final approval of a Q&A appearing in RBR+TVBR‘s Spring 2019 print edition, and President Sarah Hofstetter.
Since then, comScore shares have been in a free-fall. The bleeding continued on Friday.