May We Forget The Month On Wall Street For comScore?


For comScore, it’s been a brutal four weeks.

On March 18, shares were just under $22. Today, SCOR is struggling to get back over the $11 mark. On Friday, a small gain was seen for the company’s battered stock.

This puts comScore at $10.88, thanks to a 7-cent gain.

Still, it is only a small positive on an otherwise miserable May for the audience data company that seeks to compete on at least a small level with Nielsen.

On May 1, comScore was at $12.88, down from $14.24 a month earlier. But, the real damage began the night before, when CEO Bryan Wiener and President Sarah Hofstetter each stepped down and blasted the comScore board on LinkedIn.

Since May 8, with SCOR already down significantly from early March pricing, the bleeding hasn’t stopped.

Further, a series of class action lawsuits on behalf of investors who claim they were fiscally impacted by the April 30 C-Suite changes, and subsequent drop in share value, are ongoing. Key to these possible legal actions is the Q1 prediction that revenue in the quarter would likely be between $100 million and $104 million. This was a downward revision for comScore.