First Week of CONAN Attracts Large Audience of Young Viewers Conan O’Brien had a winning week in his much-anticipated launch on TBS, with his new series ranking as television’s top late-night talk show among young viewers.
CONANalso attracted an audience with a projected median age of just 32 for the week.
CONAN’sNov. 8 premiere was sampled by 4,155,000 viewers, and the show’s strength proved to be in its appeal to young fans. For the week, CONANaveraged 1,498,000 adults 18-34 and 2,157,000 adults 18-49, topping all other late-night talk shows. CONAN averaged 2,929,000 viewers for the week.
“We’re thrilled that Conan and his team put together such a smart, funny show,” said Michael Wright, executive vice president, head of programming, for TBS, TNT and Turner Classic Movies (TCM). “We couldn’t be happier with the great response from his fans. CONANis a big hit among young viewers, with a median age that is more than two decades younger than the show’s rivals on broadcast.”
For its second week, CONAN’sguest list includes LL Cool J, Harrison Ford, Russell Brand, Jesse Eisenberg, Venus Williams, Kid Rock and many more.
CONAN originates from Stage 15 at Warner Bros. Studios and is produced by Conaco LLC. Jeff Ross is the executive producer.
Editor’s Note: Details on Conan O’Brien’s opening week advertisers: Conan O’Brien’s new TBS talker was a hit with young viewers 11/8 night, delivering an audience with a projected median age of just 30. Conan was watched by 2,451,000 adults 18-34; 3,285,000 adults 18-49; and 4,155,000 viewers. If you were wondering which sponsors were advertising on Conan on the first two nights of his new show on TBS, Media Monitors has the answer:
(source; TBS, a division of Turner Broadcasting System, Inc.)