“Concert for the Queen” does well for ABC

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ABCMore than doubling its lead-in (+119%) at 9pm opposite premieres on NBC (2-hour Love in the Wild) and Fox (MasterChef), ABC’s 2-hour Concert for the Queen: A Diamond Jubilee Celebration with Katie Couric made ABC the most-watched non-sports network in the time slot (ESPN carried the high-rated Eastern Conference Finals NBA Playoff Game 5).  From 9-10pm, ABC’s Concert for the Queen outdrew the opening hour of NBC’s Love in the Wild season premiere by 1.0 million viewers and Fox’s time-period premiere of MasterChef by 1.6 million viewers. Gaining audience from its first hour to its second hour (+13%), the ABC special ranked a definitive #1 over its rivals from 10-11pm, topping CBS’ 48 Hours Mystery by 1.5 million viewers and the second hour of NBC’s Love in the Wild premiere by 2.6 million viewers.  Concert for the Queen: A Diamond Jubilee Celebration with Katie Couric generated ABC’s 2nd-largest non-sports summertime audience in the time slot in over 2 years (from Memorial Day-Labor Day since 6/1/10), behind only the prior week’s A Special Edition of 20/20: The Jubilee Queen with Katie Couric.  In addition, Concert for the Queen boosted its 2-hour time period by 29% week to week with Adults 18-34.


(source: ABC)