Conclave and Presslaff look at database mining


In the next Conclave webinar, “You’ve Got A Database! Now What?”, Ruth Presslaff of Presslaff Interactive Revenue will provide tips and case studies on database building – with a particular focus on how to use the data to create appointment listening and drive revenue.

The 90-minute webinar (including Q&A) will be presented on Wednesday, September 16th at 3:00 pm ET, sponsored by Envision Radio Networks and Presslaff Interactive Revenue. As always, Conclave webinars are free, but preregistration is required by clicking on
Ruth Presslaff, who has an extensive radio background, says she is on a mission to show broadcasters that there’s a goldmine of opportunity in their audience databases.  Her company, Presslaff Interactive Revenue thrives at the crossroad of marketing and technology.  Started in 1988, PIR (originally The Media Gallery, Inc.) combines proprietary state of the art technology with experienced marketing and sales practices.

“The Conclave is thrilled to have Ruth Presslaff unlock the secrets of database building and utilization in this valuable webinar. With radio demanding increased audience share and revenue growth in a critical 4th quarter, this webinar could not come at a more opportune time,” said Conclave Executive Director Tom Kay,