SBS’s new Aire Radio Networks will now handle syndication and ad sales duties for its Conexion Thalia show, formerly with Cumulus Media Networks.
The recording artist said: “I am very excited to work with the renowned team at Aire Radio Networks and Spanish Broadcasting System to expand the distribution of my show across the nation. I will now have the opportunity of reaching significantly more fans and leveraging my show across multiple platforms. This is a very exciting time for Latino media and my association with AIRE allows me to fully tap into the industry’s best network and digital assets to maximize my brand and market reach.”
Jack Hobbs, Executive Vice President Corporate Sales at Spanish Broadcasting System, told RBR-TVBR Aire Radio Networks, launching 1/1, is a multi-network delivery system catering to Youth and bi-lingual multicultural audiences “that we’re really seeing start to develop out there in the marketplace. With the strength of the SBS stations in NYC, Miami, Chicago, San Francisco and LA, we’ve really got the bookends.”
The ad sales for the network are being done in-house this time around. In the past, Focus360’s Hispanic Radio Network and Cumulus (ends 12/31, not being renewed) had done the work.
The specific, dedicated networks (Arbitron Nationwide-rated, not yet RADAR-rated) include:
–”The Advantage Network”—dedicated to Hispanic Men (65% Men 34, affiliates)
–”The Young Adult Network” (Hispanic Adults 18-49)
–”The Millennial Network” (18-34, Spanish CHR and hits)
–”Prime Family” (The entire family, concentrated in top markets—Weekends only)
–”The Mandril Network” out of LA. Has his 40+ affiliates.
–“Aire Deportivo” Sports with “The Mayor El Al Calde”
–“Alex Sensation” He is the DJ for Sofia Vergara (EDM music)
Added Aire SVP of Network Operations and Affiliate Sales Elisa Torres, who moves over from Cumulus: “Known to millions of Latinos, Thalia is a phenomenal artist who has proven herself across a variety of platforms. She will be a vital component to our success in delivering compelling and entertaining programming to Spanish-language radio stations nationwide, Building on Thalia’s exceptional performance on radio during the past seven years, we look forward to expanding her brand of entertainment to even more listeners throughout the country.”