Politico reports that a political action committee has purchased a rather large advertising flight running in selected Kentucky and Ohio media markets. The ads take aim at Senate Majority Leader Mitch McConnell (R-KY) and Speaker John Boehner (R-OH).
The ads are coming from Patriot Majority, described by Politico as a Democratic-leaning organization.
Boehner serves parts of Ohio between Dayton and Cincinnati, so only those two markets are part of the buy.
All Kentucky television markets figure into the plans of the PAC.
The total spend will be $400K, said to be a large figure with the election still over a year into the future. $260K of that will go to Kentucky stations, $140K to Ohio stations.
RBR-TVBR observation: 2014 figures to be a very big year for political in Kentucky. McConnell is facing what is wide perceived to be a credible primary challenge from the right; and whoever wins that battle is facing a credible Democratic challenger in November.
Both contests figure to generate a great deal of national interest and will likely draw 3rd party advertising dollars into the state.
Further, it appears unlikely that the winner of the Republican primary will be able to simply waltz to Washington, as is sometimes the case in a state that strongly favors Republican candidates. The credibility of the Democratic challenges, Alison Lundergan Grimes, makes it highly likely that the battle for the seat will last well into the fall and perhaps down to the wire – meaning the political category should get a double dip of spending.
We’d be positioning ourselves to grab our fair share right now.