The advent of “connected” vehicles has created an exciting opportunity to utilize data collected from a vehicle’s infotainment system for application to the media industry, including for advertising-related analytics.
Angel Street Capital Managing Director Bob Maccini, founder and CFO of Drive Time Metrics and a Director at brokerage Media Services Group, knows all about the possible riches for radio from the collection and analysis of media data collected from vehicles. In this Media Information Bureau column, Maccini shares his thoughts on how in-vehicle consumption analytics “will have a game-changing impact on the quality of audio delivered to a vehicle.”
