The variety of tech devices and services that consumers use today is very different from what was available in 2003, or 2008.
Pity the VCR?
Smartphones and PCs are found in more than 75% of U.S. homes, and newer devices and services like smart TVs, internet-connected devices, and SVOD services are growing at what Nielsen calls “a significantly fast pace.”
What does this mean for your business? Video consumption is set to explode.