Connoisseur signs as Marketron’s latest “Triple Play” client


Connoisseur MediaMarketron, provider of business software solutions for the media industry, announced Connoisseur Media, operator of 36 stations serving 12 markets across nine states, has signed on as the newest partner to deploy its revenue management and digital software solutions.

Connoisseur will use Marketron’s traditional radio traffic system offerings, as well as the mobile platform and SMS service, and interactive digital systems. This agreement will allow Connoisseur Media to improve organizational efficiencies and increase revenues across the board.

“As our number of stations continues to grow and our business goals expand, we turned to the industry leader for software solutions to help us manage and continue to propel our organizational growth,” said Jeffrey Warshaw, CEO of Connoisseur. “By utilizing the revenue management traffic system as well as Marketron’s mobile and interactive solutions, we are able to streamline our company’s workflow by keeping our software vendors tightly-knit under one roof.”

“Our expanded relationship with Connoisseur Media is an exciting tipping point for Marketron,” said Jeff Haley, President and CEO of Marketron. “Growing companies are turning to Marketron for solutions that enable unified engagement across all brands and stations. We are pleased that we have the innovative developments available for groups such as Connoisseur who are looking to continue to grow their business.”