The Content Factory has completed an agreement with Pro Football Weekly (PFW) to produce a new weekly radio program with a focus on Fantasy Football, announced Jimmy de Castro, CEO of The Content Factory. The Content Factory will also be responsible for sales and marketing of the current Pro Football Weekly and will compensate current producers Syndication Networks to produce and syndicate that program.
“Pro Football Fantasy Weekly” will be hosted by Pro Football Weekly’s Hub Arkush and includes a round-up of the week’s "need to know information" for football fantasy players. The one-hour program will be available on air and online beginning September 7th.
In addition to the hour-long program, fantasy football fans will stay tuned-in for a brand new daily feature with the latest and most up-to-the-minute information available anywhere. The one-minute Pro Football Fantasy Update will be available for both on air and online distribution.
"Fantasy leagues continue to drive a ton of interest in the games for football fans and there is a hunger for information." said de Castro "There is no better brand with which to align ourselves than Hub’s Pro Football Weekly when it comes to information, expertise and insight for the fan."
"I’ve always wanted to expand the appeal of our show to the fans of fantasy football and this partnership with The Content Factory makes that happen," said Arkush. "Jimmy has a vision for this arena that makes it exciting. We’ll have more to announce as we continue to develop content together."
Pro Football Fantasy Weekly will be produced by 670 The Score in Chicago. The Score Program Director, Mitch Rosen said, "Our listeners are passionate about fantasy football and we are delighted to be the flagship for this exciting new show."