Convention to be a Crime Scene


NAB has snared a major Hollywood figure to speak at the April convention in Las Vegas. Anthony Zuiker, executive producer and creator of the “CSI” (Crime Scene Investigation) television franchise, will speak on Monday, April 14 during the NAB Show in Las Vegas.
In addition to a fascinating story about his personal path to fame, Zuiker will also talk about branding. He will show how creative ideas, great talent and a healthy dose of risk can open new pathways for existing brands. And he will explain why promoting fresh content to a young audience is so important.
With “CSI: Crime Scene Investigation,” coincidentally set in Las Vegas, Zuiker has mixed traditional television with evolving broadband opportunities to create one of the highest-rated franchises in television history. The CSI franchise also includes “CSI: Miami” and “CSI: NY.”