Coors Light, official beer sponsor of the NFL, is creating unique season-long experiences that will excite fans, retailers and distributors across the country, highlighted by new versions of its iconic press conference television spots, featuring Super Bowl-winning coach Brian Billick, plus Jim Mora and Dennis Green.
In addition, Coors Light is the exclusive beer sponsor of NFLatino.com, the only website in which fans can see the top NFL plays of the week in Spanish.
Throughout the season, Coors Light will give away more than 200 pairs of 2008 regular season tickets and 500 NFLShop.com gift certificates via the Silver Ticket sweepstakes. Specially-marked packages of Coors Light and Coors Banquet Vented Wide Mouth Cans and Cold Activated Bottles will have an official entry code that drives fans online to coorslight.com to enter, or fans can text their entry code to 745837 (Silver), where legal.
Coors Light, as the official sponsor of NFLatino.com, brings exclusive coverage of NFL’s biggest events to Latino NFL fans — narrated in Spanish. NFLatino.com is the host site of the NFL’s official Fantasy Football in Spanish and is the only place where Hispanic consumers can get a behind the scenes look at top Hispanic players and see videos, replays and highlights of past week’s games, as well as Spanish live news, stats and scores of the NFL games.
Fantasy Football widget: A Coors Light-branded widget will be available via NFL.com, giving fans real-time scoring updates and fantasy links. The widget will also be available at myspace.com/coorslight, where fans can download them to their profile pages.
Local team sponsorships: Partnerships with the Super Bowl champion New York Giants, as well as with the Buffalo Bills, New England Patriots, Tennessee Titans, New York Jets, Pittsburgh Steelers, Oakland Raiders, Denver Broncos, New Orleans Saints and San Diego Chargers, provides Coors Light with customizable local market opportunities by featuring team names and logos in advertising, promotional activities, packaging and in-game media signage and placement.
Season kick-off: Coors Light is partnering with the NFL to bring a made-for-TV music entertainment event featuring Usher, Keith Urban and Natasha Bedingfield to New York’s Columbus Circle today.
