Coronavirus: Considerations for Marketers


The outbreak of Coronavirus is a widening tragedy.

As GroupM Global President of Business Intelligence Brian Wieser sees it, “Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis.”

What does this mean for radio and TV? “Shifts in media consumption and other behaviors are important to monitor, and marketers need to be mindful of opportunities to service consumers that may follow along with the media owners they buy from and the societies in which they operate.”

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