Some 40% of Cleveland DMA homes don’t have access to digital broadband access, according to officials with the Cleveland Metropolitan School District. As such, offering online classes throughout the COVID-19 pandemic is problematic.
A Gray Television station came to the rescue, offering the 9am hour each weekday to the school district. Since April 20, teachers have been the local TV stars, with a virtual classroom beamed across Cleveland’s home for The CW Network.
In this RBR+TVBR Coronavirus INFOCUS podcast, Erik Schrader, VP/GM, WOIO-19 & WUAB-43 in Cleveland, shares how “CMSD on CW43” came to be, and why it’s another example of how local over-the-air television has served as a vital asset during a time of emergency.
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