The National Hockey League will celebrate the opening of the 2010-11 NHL season 10/7 with “2010 NHL Face-Off,” a hockey and entertainment festival at Dundas Square in Toronto. While festivities are underway in Toronto, an unprecedented six NHL teams – Boston Bruins, Carolina Hurricanes, Columbus Blue Jackets, Minnesota Wild, Phoenix Coyotes and San Jose Sharks – will open their season by playing six games in Europe as part of 2010 Compuware NHL Premiere and 2010 NHL Face-Off. Title sponsor Compuware is joined by Reebok, Blackberry, ESPN America, McDonald’s, Panini, and Elisa (Helsinki only) in support of the fourth consecutive year of regular-season games taking place across Europe.
The breakdown of partner activations:
BlackBerry Brand Ambassadors will be on site giving away merchandise and providing demos of BlackBerry smartphones and apps. Fans will be able to BBM (message) the team for battery swaps and to receive BlackBerry accessories, BBM t-shirts and screen wipes.
Bridgestone has developed a shoot-out skills competition where fans will attempt to shoot pucks past a goalie from a local high school for a chance to win a set of Bridgestone Blizzak Tires.
Canadian Tire has created a green screen for fans to get their photo taken with a simulated Blackhawks Captain and current Stanley Cup Champion Jonathan Toews. On-site kiosks will allow fans to sign up to become a member of the Canadian Tire Hockey School.
EA Sports is working with Sony PlayStation and Nintendo Wii to set-up a demo station for NHL11 and NHL Slap Shot with prizes given away on-site.
Honda has developed an interactive stick handling challenge that will be set-up like an obstacle course for players to test their stick handling skills. Honda will be handing out pairs of tickets to the Hockey Hall of
Fame. Also, the all-new Honda Odyssey will be on display.
In the Bud Light Beer Garden, the “Hardest Shot” will be hosted where fans have the opportunity to test the difference in speed of shot using different projectiles – real puck, plastic puck, tennis ball, road hockey
ball and sponge puck. Speed is measured on reader board with a “shot of the day” board tracking the best shots per ball/puck type. Bud Light will also present a hockey trivia game that will run throughout the afternoon giving away Bud Light prize packs.
Inspired by Sidney Crosby’s favorite childhood pastime of shooting pucks into a dryer in the basement of his family home, PepsiCo will set up an actual dryer into which fans may try to shoot pucks into. PepsiCo will also
give fans the opportunity to win a chance to meet Sidney Crosby at the 2011 Bridgestone NHL Winter Classic. To promote their low calorie drink Pepsi Max, PepsiCo will be handing out cooked bacon slices to connect to Pepsi Max’s “save the calories for bacon” campaign.
Fans are invited to dress up in goalie equipment and test their skills in net by making saves against foam pucks. Fans will also have the opportunity to develop their memory skills as they play ‘What’s In The Tin?’ for a chance to win regular season NHL tickets and Gary Roberts’ autographed jerseys.
Visa Infinite Cardholders will be given Visa NHL merchandise when they show their Visa Infinite Card to the Visa representatives at Visa’s on-site tent. In addition, Visa Infinite Cardholders will have the chance to get Curtis Joseph’s autograph at the Visa tent from 5:15 – 6:45 pm.
XM Satellite Radio – North America
XM will create a shoot-out area, give away coupons for XM service and accessories, and register participants for the XM Home Ice Advantage Contest via iPads.