Cosmetics company targets Latinas


Steel Advertising & Interactive announced that it has been retained as the US advertising agency for La Matadora Cosmetics. Steel will work with La Matadora Cosmetics to develop a solid strategic marketing initiative and online presence to help build and extend the La Matadora brand to Latina women in the United States. La Matadora has created a skincare and beauty line targeted specifically for Latina women. The company has been around for three years and is currently only available in Spain.